Yuliia Olomska

Giving shape to thought.

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Project Overview

Mixmax is an AI-powered sales platform that helps teams close deals faster. As the product grew, the old brand no longer matched the company’s vision. I had the opportunity to build a new identity from the ground up to better reflect their voice, visuals, and story.

The Logotype

We updated the typography to match the brand’s new personality and typefaces. We also reimagined the existing ribbon-shaped "M" symbol. By refining its look and giving it a fresh meaning, we turned it into a modern mark that aligns with the new brand direction.

Ai Usage

Mixmax wanted to keep a human feel, but standard stock photos didn’t fit their "rebellious and magical" brand archetype. Instead, we created "Sales Heroes." These are stylized characters showing sellers working from unexpected places – like on a unicorn or a cloud – to show that sales can be fun when powered by Mixmax.

Momentum

To tie the identity together, I created a graphic element called "Momentum Ribbons." Derived from the logo’s ribbon symbol, these lines act as a "pulse" for a deal. They represent the energy and movement of a successful sale, creating a consistent look across the entire brand.