Yuliia Olomska

Giving shape to thought.

Reach out to me :) Available for workReach out to me :)

Project Overview

SaaShock is a global community and events platform for the B2B SaaS industry. They needed a new brand identity to communicate their three main pillars: events, community, and education.

The Logotype

The logo and all graphic elements are based on one question: how do we show SaaShock's main value – connection? We created a special symbol called the "Link." By connecting two unique parts, this shape became the main graphic element and the foundation of the brand.

A Clean but Vibrant Look

The challenge was to create a black-and-white brand that respects their history but also feels energetic. This is how we chose the color palette. When combined with the "Link" symbol, we can create many different shapes and frames to show the connections SaaShock helps build.

Photography & Icons

For the photography, we decided to use real photos from events because they capture the true spirit of the brand. We also designed a small set of icons that look like pins to create a friendly community feeling.